The dog days of summer are here. When summer winds down and the kids head back to school, we enter one of the most critical times of the year for B2B sales: High-Value Relationship Development Season.

From Labor Day until mid-December, as the chaos of summer subsides, people refocus on their work and annual goals. And most have fallen behind. They start planning and budgeting for the next year, making this the perfect window to start and build those million-dollar relationships.

During this period, prospects are more receptive and eager for valuable information that helps them stay on track and meet their year-end milestones. The mounting pressure to reach their goals and secure bonuses and raises makes them receptive to fresh ideas, action-oriented, and decisive.

Are you ready for prime relationship development and selling season? What are you doing to ensure you hit your relationship development and sales targets this year? You’ve got six weeks to prepare. Share your action list in the comments, and I’ll help keep you accountable. Let’s go!

About the Dog
That’s the infamous Melvin Gordon Setter, named after Wisconsin Badger Football great Melvin Gordon. Melvin loves to hunt birds a little and chase a ball a lot, and he excels at finding a warm place to sleep.